Third-party data audiences are often a waste of money

Posted Posted in Data

Our latest findings on our third-party audience validations are now available online on SSRN. This research has been peer-reviewed and will appear in the Frontiers section of Marketing Science. Given recent privacy trends, it appears more important than ever to understand the benefits of third-party data. Unfortunately, our estimates show that the high costs of […]

Car Rental Hertz sues Accenture for Breach of Contract

Posted Posted in News

The global car rental brand Hertz alleges in the filed suit that Accenture failed to deliver a “usable” site or app despite paying more than $32 million for the job. This is a great example illustrating that hiring large and well-known providers will not always lead to customer satisfaction or the best outcome. Read more […]