Helping Executives Navigate The World of Analytics

Background Some attentive readers may recall reports that Uber sued their mobile agency Fetch in 2017. Uber had argued the agency was “running a wild west of online advertising fraud,” and claimed credit for app downloads that happened without customers clicking on ads. When the case was not assigned to a San Francisco state court, […]

Next week (6 June 2019), I will be giving a talk on how audience targeting and AI optimised campaigns can backfire and lead to wrong business outcomes. Will share some simple examples and some recent research findings. Come along at 3pm to the technology stage and say ‘hi’ – curious to hear everyone’s experience on […]