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Category: Learning

Is Thomas Cook’s Collapse the Anti-Tale of Branding Power?

Posted September 26, 2019September 28, 2019 NicoPosted in Experimentation, Learning

This week the collapse of the UK travel giant Thomas Cook made global headlines. While tourism experts discuss all the possible reasons for the firm’s bankruptcy, there is one very interesting fact that is hard to ignore: Thomas Cook failed despite being an iconic brand. Thomas Cook has a strong heritage: with 178 years, it […]

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