My Services

Vendor Selection & RFP Support

Uncertain about the best one to do your analytics job? Get a market overview on available agencies, freelancers and consultancies. Look professional, save money and have a helping hand in your RFP process.

Pre-Analytics Consulting

Not sure whether you have a problem where analytics could help you? Do you need organizational buy-in or budget guidance? Obtain independent advice on possible projects, scope and limitations.

Training & Education

Interested in upskilling yourself or your team with brief workshops, technical training or executive education for analytics? This can be 1:1 mentoring or a compact multi-day program for your entire department.

WHere ELSE I CAN HELP?

Checks & Second Opinions

In the middle of an analytics project and interested in a second opinion to get the most for your money?

Testing & Benchmarking Analytics Solutions

Do you own, develop or sell an analytics solution and wish to obtain a professional assessment?

Building Marketing Analytics Solutions

My specialization is marketing attribution and effectiveness measurement (data modelling and experimental planning).

HOW TO CONTACT ME?

Please get in touch with me via LinkedIn for any requests.

1 %
Average cost savings achieved
%
Unexpected findings uncovered
%
Independent advice

Philosophy

Commercial vendors, agencies and consultancies do not always act in in the best interest of their clients and sometimes promise the world to sign a new contract. Having witnessed many times how trust and lack of analytics expertise have been exploited by black sheep, I believe that clients deserve an independent advisor and partner – the analytics whisperer – who truly represents their interests and does not benefit from the solutions and services sold.

As a pr-academic (‘a practical academic’), integrity, accurate information and pragmatic approaches are of utmost importance to me. My university position allows me to be independent and to focus on sharing knowledge, while staying on top of the field through research and industry discussions with executives.

Research
70%
Education & Training
87%
Consulting
40%
Knowledge Sharing
95%

WANT TO KNOW MORE ABOUT MELBOURNE BUSINESS SCHOOL AND ITS PROGRAMS?

Nico is an Assistant Professor and Fellow, Centre for Business Analytics, at Melbourne Business School (MBS) – one of the top global schools for Marketing MBAs (ranked #3 by Financial Times in 2016, 2017 and 2018). He teaches Marketing Analytics for the Master of Business Analytics program, Marketing Communications for the MBA program and Executive Education. Nico is also a regular contributor to public discussions on analytics and marketing-industry issues.

Before joining MBS, Nico worked for Accenture Management Consulting, Datalicious (now part of Equifax), the Institute for Choice, and IPG Mediabrands, where he was the Lead Statistician for Product Development. Building on his experience as educator and consultant, Nico works with selected clients to help them navigate the challenges of our modern world of analytics and automation.

Trade Press


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